"an online digital content service." Additional claims describe the use of an electronic device (read: iPhone or iPod touch) as the carrier of the (digitized) ticket, allowing the user access to the event itself as well as "at least one other event-related benefit." The whole thing is focused on the use of near-field communications as the data transfer method of choice, something that Apple's hardware is not yet equipped to handle. Then again, NFC interaction is also referenced in a separate patent application (from August 2009, see WIPO link below) for peer-to-peer payments, suggesting that Cupertino might have more than a passing interest in the contactless transfer tech. What do you think, will you be buying your Steelers tickets with a side order of iTunes?