competitors surrounding it, and for the most part, it didn't really offer a huge competitive advantage when we peeked it back in September. 'Course, that's before support for Netflix's Watch Instantly came along, and today, the tables seem to have turned. The aforesaid storage outfit has announced that a gratis firmware update will enable this here player to stream Netflix as well as content from YouTube, vTuner and Mediafly. For those just now willing to give this unit a second look, it also doubles as a UPnP / DLNA streamer to play content stored on networked PCs and drives, and it can procured for right around $100 sans a FreeAgent HDD. So, Roku -- you just going to sit there and take this, or what?