We know that Apple has a propensity for patenting
anything that moves, and most of them don't see the light of day. But Patently Apple
has written, in copious detail, about a very interesting one called Concert Ticket+. I would bet money on the likelihood of this one becoming a reality. It all starts with buying concert tickets through iTunes and syncing it with your iPhone. Then, when you get to the concert, the electronic ticket will be received either by a manned or unmanned turnstile using Near Field Communication
(NFC). This is the same technology that starts a Prius without a key, or is embedded in my Lexus car key. When turning on the car, an NFC connection must be wirelessly transmitted or the car won't start. It also takes into account other methods of authentication such as bar code scanning.
It doesn't stop there. Lots of other information can be provided once the ticket is registered as being collected. E-Tickets for food and merchandise discounts can also be stored on the iPhone and when presented to get a cheaper T-Shirt or soda, the amount spent can be deducted from your iTunes account. Impulse purchasing
of apps has been tremendously successful and that concept can be easily transferred from the app store to the concert hall. An electronic coupon for $5.00 off a T-shirt is going to sell a lot of T-shirts.
also provides for value added services either free or at a price. You'd probably be able to obtain a concert schedule, lyrics to what is being played or a set-list for free, but if you want a recording of the show you've attended, that can be made available for a price.