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Apple acquires virtual assistant search app maker Siri

Laura June

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Apple has acquired Siri, a company that makes a virtual assistant app. Siri was inspired by DARPA's CALO -- the Cognitive Assistant that Learns and Organizes -- project. Originally designed to help streamline military personnel's activities, the consumer app focuses on helping you find things like restaurants, making use of speech recognition to boot. Essentially a smart search, there's plenty of speculation of course as to what this means about the direction that Apple might be taking... and that direction seems to lead towards Google-y territory. Now we don't want to speculate too much, but we'll be watching to see how this plays out over the next few weeks. The terms of the acquisition aren't known, meaning we have no idea how much Apple paid for the small startup, but Business Insider guesses the deal could be worth somewhere in the neighborhood of $100 to $200 million.

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