Warner's DVD2Blu trade-up program gets bigger, cheaper (maybe)

Warner Bros. is making things a little less needful for new Blu-ray buyers with extensive DVD libraries in need of upgrading, slashing the lowest prices on its DVD2Blu upgrade program to $4.95 (+ the original DVD copy) and adding more movies to the list of eligibles for a total of 87. Of course there's still a catch, as the minimum order needed to score free shipping ($4.95 per order) has risen $10 to $35. Of course, if you've been looking for an opportunity to catch 2001: A Space Odyssey and Gran Torino and Ocean's Eleven in all their 1080p glory then check the price list after the break and do the math -- this offer might be for you.

Show full PR text

RESPONDING TO THE REMARKABLE GROWTH OF BLU-RAY™ HARDWARE WARNER BROS. HOME ENTERTAINMENT GROUP EXPANDS ITS DVD TO BLU-RAY UPGRADE PROGRAM


90 of Warner Home Video's Titles Now Available to Upgrade starting at $4.95 Including "Gran Torino," "Tim Burton's Corpse Bride" and "Freddy Vs. Jason"


Burbank, Calif., May 6, 2010 – Responding to the extraordinary growth of Blu-ray set-top hardware, Warner Bros. Home Entertainment Group has expanded its "DVD2Blu" upgrade program. Starting today, consumers can select from 90 of Warner Home Video's most popular titles to upgrade that include the action-packed "Under Siege" and "Superman II: The Richard Donner Cut" as well as classics from the 1980s including "Risky Business" and "The Lost Boys."

According to recently published figures by the Digital Entertainment Group, sales of Blu-ray hardware for the first quarter of 2010 increased by 125 percent over the same period in 2009. The DVD2Blu program will serve as a great way for new Blu-ray owners to jump start their Blu-ray Disc collections.

Launched in 2009, DVD2Blu.com is a site that allows consumers to upgrade the movies they already own on DVD to Blu-ray Disc™, the absolute best in 1080p high definition picture and sound. The process to upgrade is simple. Consumers select the titles they want to upgrade on DVD2Blu.com, mail in their standard DVDs with pre-paid postage and a short time later receive copies of the same film on Blu-ray Disc. Titles such as "V for Vendetta," "Deliverance" and "Ocean's Eleven" can be upgraded for as little as $4.95 plus shipping and handling charges. For a complete list of titles visit DVD2Blu.com.

Warner Bros. Home Entertainment Group is proud to be an environmentally friendly company and will recycle all DVDs mailed for upgrade. The discs will be processed and used for future plastic packaging.

###


DVD 2 Blu - Eligible Titles Cost (plus shipping)
1 The Aviator $4.95
2 Training Day $4.95
3 Constantine $4.95
4 Swordfish $4.95
5 Taking Lives $4.95
6 Rumor Has It $4.95
7 Last Samurai $4.95
8 National Lampoon's Christmas Vacation $4.95
9 Wedding Crashers Uncorked (Unrated) $4.95
10 The Fugitive $4.95
11 Blazing Saddles $4.95
12 Dumb and Dumber (Unrated) $4.95
13 2001: A Space Odyssey $4.95
14 The Shining: Special Edition $4.95
15 The Wedding Singer: Totally Awesome Edition $4.95
16 American History X $4.95
17 The Perfect Storm $4.95
18 The Lost Boys $4.95
19 Beetlejuice $4.95
20 A Clockwork Orange: Special Edition $4.95
21 Any Given Sunday (Director's Cut) $4.95
22 Harold and Kumar Go To the White Castle $4.95
23 Eraser $4.95
24 History of Violence $4.95
25 Dark City, Director's Cut $4.95
26 Superman II: Richard Donner Cut $4.95
27 Deliverance $4.95
28 Final Destination $4.95
29 Collateral Damage $4.95
30 Risky Business $4.95
31 Dirty Dozen $4.95
32 The Searchers $4.95
33 Gods and Generals $4.95
34 An American in Paris $4.95
35 Rio Bravo $4.95
36 Michael Clayton $4.95
37 Scanner Darkly $4.95
38 Alexander Revisited $4.95
39 Bucket List, The $4.95
40 Wyatt Earp $4.95
41 Journey to the Center of Earth (2008) $4.95
42 Pride and Glory $4.95
43 Bullitt $4.95
44 Blow $4.95
45 Above The Law $4.95
46 John Q $4.95
47 Tango & Cash $4.95
48 Shoot 'Em Up $4.95
49 Mask, The $4.95
50 V For Vendetta $4.95
51 Blood Diamond $4.95
52 Gran Torino $4.95
53 Ocean's Eleven (2001) $4.95
54 Terminator 3: Rise of the Machines $4.95
55 Tim Burton's Corpse Bride $4.95
56 Freddy vs. Jason (BD) $4.95
57 Syriana $4.95
58 Get Smart (Blu-Ray) $4.95
59 Music and Lyrics $4.95
60 Beerfest (Unrated) $4.95
61 Firewall $4.95
62 Brave One, The $4.95
63 Reaping, The $4.95
64 Eyes Wide Shut: Special Edition $4.95
65 Wild Bunch, The $4.95
66 Kiss Kiss Bang Bang $4.95
67 Battle of the Bulge $4.95
68 Cowboys, The $4.95
69 Troy $4.95
70 True Romance $4.95
71 Robin Hood: Prince of Thieves Extended Cut $4.95
72 Assassination of Jesse James $4.95
73 Superman Returns $6.95
74 10,000 B.C. $6.95
75 Ocean's Thirteen $6.95
76 Speed Racer $6.95
77 Elf $6.95
78 Christmas Story, A $6.95
79 Full Metal Jacket $6.95
80 Pan's Labyrinth $6.95
81 The Golden Compass $6.95
82 Rush Hour 3 $6.95
83 We Are Marshall $6.95
84 Body of Lies $6.95
85 The Orphanage $6.95
86 Million Dollar Baby $6.95
87 The Departed $6.95