How did the world's foremost manufacturer of robotic camera mounts advertise its flagship product
? Simple: it grabbed it, a Canon EOS 7D
and some round-trip tickets to Dubai
, and set about shooting the largest billboard in the world. Local photographer Gerald Donovan shot a nearly 45 gigapixel panorama of towering spires, desert and sky with his new GigaPan Epic Pro and a couple of the company's engineers for logistical support. You'll find the zoom-in-practically-forever image at our source link, a PR and making-of video after the break, and the cash to buy yourself a similar rig in your offshore bank account.
Gerald Donovan writes in to let us know that while GigaPan did help him sort out technical issues in uploading the approximately 1,000,000 images that make up the finely-detailed panorama, the company did not sponsor or commission his work. Incidentally, he's been shooting panoramas of Dubai for some time now. GigPan did revel in the aftermath, however, as a PR after the break shows.