When I inherited leadership of a successful 25-man raid during The Burning Crusade, I had a steep learning curve. After the first year, I had mastered the fine arts of recruiting, juggling subs, managing raid time, resolving disputes and running a tight ship. Little did I know what awaited us when halfway through our Sunwell Plateau progression, Wrath of the Lich King was announced! Fortunately, my guild was able to weather the storm, and now that we are closing in on Cataclysm, I am much better prepared.
Guild masters who haven't experienced the pre-expansion blues may find themselves overwhelmed with the task of keeping their once tight-knit community from turning into a ghost town. Some players may choose the months before an expansion to take an extended vacation from the game. Others may choose to focus on a favorite alt, and still others are chomping at the bit to farm the highest tier of raid content in order to complete their ideal gear sets. No doubt all three types of players are in your guild. How are you expected to funnel everyone's pre-expansion desires and expectations into group-friendly activities that keep them logging on night after night?