A huge part of any roleplay game is the role. And even if you're not a roleplayer, you still get a certain sense of your character and the story behind that character. The whole darn game is firmly rooted in the imagination. Machinimas like Wardens of Azeroth do more than just spin out their own tale. They encourage and empower the players themselves to embrace creativity when playing WoW, and really think about how the lore and characters all come together in a final piece of art. I don't know if that was Erunno's goal, of course, but that was certainly an affect of this movie.
Interested in the wide world of machinima? We have new movies every weekday here on WoW Moviewatch! Have suggestions for machinima we ought to feature? Toss us an e-mail at machinima AT wow DOT com.