AT&T U-verse TV Launches ESPN 3D Channel for 2010 FIFA World Cup(TM)
Fans Can Watch 25 Matches in Thrilling 3D with Launch of First 3D TV Channel on U-verse TV
DALLAS, June 9 /PRNewswire-FirstCall/ -- AT&T U-verse® TV customers, put on your 3D glasses.
In time for the 2010 FIFA World Cup™, AT&T* and ESPN today announced the addition of ESPN 3D to the U-verse TV channel lineup. AT&T U-verse TV customers will be able to enjoy the industry's first 3D sports television network that will deliver 25 2010 FIFA World Cup™ matches and nearly 100 live sporting events in the next year.
The first ESPN 3D 2010 FIFA World Cup™ match will air on June 11, featuring South Africa vs. Mexico. Other events to be delivered in 3D include the 2010 State Farm Home Run Derby, X Games 16, Winter X Games 15, college basketball and football games and the 2011 BCS National Championship Game.
"Because of our advanced IP technology, AT&T U-verse customers can be confident that they'll have access to the latest TV innovations - whether it's your favorite content across your devices, interactive apps, or 3DTV," said Dan York, president of content, AT&T. "With ESPN 3D, U-verse TV customers can experience the highly anticipated 2010 FIFA World Cup™ for the first time ever in exciting 3D, and we're looking forward to delivering more ESPN 3D coverage throughout the year."
"ESPN and U-verse TV are pleased to bring fans nearly 100 exciting, ground-breaking 3D sports events in the next year," said David C. Preschlack, executive vice president, affiliate sales and marketing, Disney & ESPN Networks Group. "From the first match of the 2010 FIFA World Cup to college sports, the NBA and more, U-verse customers will be able to see it all in dynamic 3D on ESPN 3D."
3D programming is supported on all customers' existing U-verse DVRs and receivers, without any additional set up or U-verse equipment upgrades. Customers will also need a 3D-ready TV set and 3D glasses.
The ESPN 3D channel is available on channel 1610 to U-verse TV HD customers (with the U100 package or above) who subscribe to the 3-D Technology Package for $10 a month. Customers can call 1-800-ATT-2020 or visit an AT&T retail location to add the 3-D Technology Package in time for the opening 2010 FIFA World Cup™ match on June 11.
In addition to 3D coverage, AT&T and ESPN are also offering U-verse TV customers an innovative 2010 FIFA World Cup™ app which includes a Multiview that lets you watch up to four ESPN channels at one time and also brings athlete bios, groupings and the latest team standings straight from South Africa to your U-verse TV screen. The app is available to every U-verse TV customer at no extra charge on channel 618 and 1618. AT&T and ESPN are also delivering live coverage to mobile phones with AT&T Mobile TV and MobiTV, and coverage of all matches and exclusive bonus content is available for AT&T High Speed Internet customers.
AT&T U-verse offers many features that help fans wanting to catch every exciting FIFA World Cup™ moment. AT&T U-verse Total Home DVR lets you record up to four shows at once and play them back on any connected TV in the house. If you're not at home for a match, U-verse TV customers can record ESPN 3D coverage with their U-verse DVR and play it back in 3D at any time. U-verse TV also offers an extensive HD channel lineup with more than 130 HD channels. And with fast channel change and picture-in-picture browse, you can channel surf between FIFA World Cup™ matches without the delay experienced on other digital TV services and preview matches on other channels.
AT&T U-verse TV is the only 100 percent Internet Protocol-based television (IPTV) service offered by a national service provider, making AT&T U-verse one of the most dynamic and feature-rich services available today. AT&T U-verse TV ranked "Highest in Residential Television Service Satisfaction in the South and West Regions Two Years in a Row," according to the J.D. Power and Associates 2008 and 2009 Residential Television Service Provider Satisfaction Studies(SM). For additional information on AT&T U-verse - or to find out if it's available in your area - visit www.att.com/u-verse.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.
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AT&T U-verse services are provided by AT&T local telephone companies. Geographic and service restrictions apply to AT&T U-verse. Call or go to www.uverse.att.com to see if you qualify. Customizing options require AT&T U-verse High Speed Internet Service. Wireless phone with Internet access required and standard data charges may apply. Full Total Home DVR functionality requires a receiver for each additional TV at $7 per month each. HD Service. A monthly $10 HD Technology Fee applies for access to HD service. Subscription to an AT&T U-verse programming package and an HDTV required. HD channel availability varies by package selected. HD Premium Tier available for an additional $5 per month. Multiview: Channels/content available for viewing in Multiview are based on TV package and additional programming purchased. 3D: Requires 3DTV and 3D glasses.