ESPN's first dedicated 3D channel, predictably titled ESPN 3D. For now, the channel will only be active whenever 3D sporting events are being aired, starting with a full 25 FIFA World Cup matches from the Republic of South Africa. It's a pretty monumental launch for the world leader in broadcast sports, and it's obviously taking a pretty big leap with only a smattering of 3D sets available and an obviously limited amount of content at its disposal. That said, there's hardly a better way to enjoy 3D content than to see sports in the third dimension, which makes the appeal of this new station that much stronger. We're here live at the company's kickoff event in Bristol, Connecticut, and we'll be bringing you lots of coverage from behind the scenes.
One important piece that has yet to be revealed to the public is exactly how this material is getting from the field to the consumer, with Comcast, DirecTV and AT&T (U-verse) signed on from day one. During our shooting for The Engadget Show (don't worry -- we'll be cutting it up and getting it live as soon as possible!) we were able to stop by ESPN's 3D Master Control room, a box no larger than the average American kitchen but infinitely important in the grand scheme of things. Amazingly enough, the room pictured in the gallery below didn't exist six weeks ago, and in an insanely short period of time ESPN has managed to create a control room that sucks feeds in from all over the world, adds graphics (along with a specialized ESPN 3D "bug"), ensures that everything is aligned properly and then pipes it out to the aforesaid carriers.