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PlayOn adds ESPN3 streaming for your World Cup viewing pleasure


PlayOn's apparently been hard at work to make sure it's worthy of the new premium pricing, and now is ready to offer ESPN3 among the channels it shunts from PCs to connected TV devices including the Xbox 360, PS3 and Wii. That means if you have a provider who offers ESPN3 and a TV that doesn't have a cable box on it for some reason, but does have one of the supported devices, you can stream the game live or watch archived videos from the site whenever you please. Of course, ESPN3 and PlayOn's other notable service, Hulu have both been the subject of rumors indicating they'll be available directly on consoles. Any announcements are potentially due in a few days at E3 2010, but the 14-day trial period should give plenty of time to see if any new deals appear on the horizon -- or if your team doesn't make it past the initial group phase.

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2010 FIFA World Cup South Africa™ Now Available on PlayOn for Wii, Xbox 360 and PS3

Watch Live and Post-game Streams via ESPN3 Channel

SEATTLE – July 11, 2010 – MediaMall Technologies, Inc. today announced that select users of the PlayOn™ service now have access to the 2010 FIFA World Cup South Africa games live and post-game available through the ESPN3 channel. PlayOn brings the World Cup action from the computer to your television screen, as it was meant to be seen. Internet Service Providers with ESPN3 include Comcast, AT&T, Cox, Verizon and others.
PlayOn only requires the download of software to your PC and streams a full library of online video content to your TV via Wii, Xbox 360, PlayStation3 or other DLNA-compatible network device. Content providers currently include hulu, Netflix, YouTube, Comedy Central, Adult Swim, NHL,,, and others. Existing customers can begin streaming World Cup matches right away, while new users to the service can try it out free for 14 days, after which a subscription will be required for only $39.99 for the first year and $19.99 for each year thereafter.
To learn more about ESPN3, please visit:

For a full list of ISPs offering ESPN3, please visit:

To try PlayOn absolutely free, visit:
About MediaMall Technologies

MediaMall Technologies was founded in 2003 to make it simple, affordable and fun to enjoy your favorite movies, TV shows and videos from the Internet on your TV. Its PlayOn software runs on Windows PCs and wirelessly streams Internet content to networked Wii, Xbox 360 and PlayStation 3 gaming consoles, any number of DLNA-compliant devices connected to your TV, and the iPhone and iPod touch. MediaMall operates with offices in New York, Seattle and Copenhagen and can be found online at
PlayOn is a trademark of MediaMall Technologies, Inc. All other trademarks are the property of their respective owners.


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