When the iPad was first announced, Steve Jobs seemed very proud of the data plans his company had negotiated for the 3G model. The top-of-the-line plan featured unlimited data for for US$30 per month. A few weeks later, on June 2nd, that plan was replaced with 2GB of data for $25 per month.
Customers were not happy.
Today, a class action lawsuit has been filed against Apple and AT&T, claiming fraud and misrepresentation. Specifically, the plaintiffs in the nationwide suit alllege that both Apple and AT&T "deceptively promoted" that they could switch, month by month, between the unlimited plan and the 250MB plan. Now customers who opt for the unlimited plan cannot switch back to a limited plan.
The whole thing smells like the old bait-and-switch, enjoyed by plaid-wearing used car salesmen everywhere. Good luck to all involved.