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Ignition Entertainment rebrands, focusing on digital content

Deadly Premonition and El Shaddai publisher Ignition Entertainment recently underwent a bit of restructuring, leading it to adopt part of the moniker of its parent company, UTV Group. The publisher, henceforth named UTV Ignition Entertainment, will now focus on delivering downloadable titles on digital platforms including PSN, XBLA, Steam, Facebook, Google Games and the App Store.

The change was made to satisfy "a demand to market and publish games at more inclusive price points that maintain the same level of quality as their boxed counterparts," UTV Ignition chairman Hassan Sadiq explained in a recent statement. We suppose that's an admirable goal, though we'll never forgive them for missing the perfect opportunity to name their business "Remix to Ignition." For shame, you guys. For shame.

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