HardMac is reporting that they've been told by one of their sources that Apple is gearing up to launch a new video format. Apple's supposed new format would be based on the Dirac codec which was developed by BBC Research. The codec is open source and currently supports 1920x1080 resolutions, but Apple plans to up the format to support 4k video – that's a resolution of up to 4096x2160. HardMac points out that many people still do not have 1080p HDTVs at home, much less TVs capable of supporting 4k resolution, but they theorize that Apple would be planning to enter the HDTV market from the high end – at the same time introducing not only stunning hardware, but making Blu-ray discs look archaic with their "low" resolution.
Apple has always maintained the Apple TV is a "hobby" and indeed, they haven't done much to promote the device since its launch in 2007. Still many prominent analysts believe that it's not a matter of "if" but "when" Apple will enter the the home television market full-force. The logical step, it would seem, would be to merge the Apple TV digital receiver into a large LED display and offer an iPod touch-like remote control and Bluetooth keyboard support. Throw in a built-in camera with FaceTime and the world of The Jetsons is one step closer to reality.