Discounted original Xbox 360s outsold new 'S' model in June
Microsoft enjoyed a "significant sales spike" for Xbox 360 hardware in June, but according to Wedbush Morgan analyst Michael Pachter, discounts on the original version of the Xbox 360 may have had more to do with driving consumer excitement than the new model.
40 percent of Xboxes sold in the US last month were new "Short" systems, Pachter told investors in a report (summarized by GamesIndustry.biz), with $150 Arcade systems accounting for another 35 percent. That leaves various bundles, also discounted by $50, as the other 25 percent of the month's sales.
"It is clear that the sales spike for the 360 was largely temporary, as clearance items accounted for around 60 per cent of total sales," Pachter concluded, "and it is not clear that software attached heavily to these purchase." Those discounted Xboxes would account for an even higher percentage by volume!%Gallery-95601%
