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Fits.me shape-shifter models the huge pectoral muscles men want, smaller ones they have (video)

Tim Stevens
07.21.10
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While online shopping has taken over most facets of modern retail, buying clothes via the interwebs is something more of a hard sell. The Fits.me shape-shifting mannequin is here to make that a little easier -- for men, anyway. Earlier this year the company created a robotic torso comprised of flexible panels that can shift between thousands of different shapes and sizes from small to extra large. A clothing company puts a new shirt on the bot and a camera captures it cycling through a variety of body types like a T-1000 sinking into a pit of molten steel. When you enter your measurements online, the e-tailer looks up the appropriate pics and, hey presto, you can see how you'll really look in that Warwick Tailored semi-cutaway. There's a quick demo video after the break and, if you're looking for a new shirt, you can virtually try on a variety of Hawes & Curtis offerings recently added at the source link. Sorry ladies: latest word is that a mammary-equipped model isn't due for at least another few months.

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