Fujifilm shoots out five new cameras: F300EXR, Z800EXR, Z80, JX280 and S2800HD

What you just heard was the sound of five new FinePix cameras popping out of Fujifilm's doors. Yippie! If all goes well, we'll be seeing these SDHC-loving / xD-hating babies from late August. Let's start working through the list: the 12 megapixel, 720p-video (24fps) F300EXR boasts auto-focus speeds that are "as good as" DSLRs, all thanks to the camera's hybrid auto-focus system -- a combination of Contrast AF (as used on most compacts) and Phase Detection AF (as found on most DSLRs). Other goodies include a wide 15x (24-360mm equivalent) "low noise" zoom lens, 3-inch high contrast 460k-dot LCD on the back, ISO settings up to a staggering 12,800, face detection and recognition (the latter lets you store optimum exposure and focus settings for up to eight faces), 360˚ panorama shooting mode, HDMI output, and image stabilization on the second-gen Super CCD EXR sensor. The price? You'll have to cough up $329.95 for this bad boy.

Read on for the rest of the family.

Next up is the smaller, funky-looking Z800EXR compact that shares many identical features with the F300EXR: 12 megapixel second-gen EXR sensor, hybrid auto focus system, 720p (24fps) video recording, sensor-shift stabilization, face recognition, face detection, and 360˚ panorama shooting mode. As a bonus, the 3.5-inch 460k-dot LCD also serves as a touchscreen that supports tap-focusing, and we also dig the MyFinePix Studio desktop suite that can automatically upload marked clips and shots upon docking. The trade-off is obviously with the smaller lens -- 5x optical zoom (35-175mm equivalent) -- as well as the lack of HDMI output and fewer ISO settings (up to 3,200), but you'll save $100 (making it $229.95) when compared to the F300EXR.

Moving swiftly along, here we have the Z80 for the budget market -- it sports a 14.2 megapixel sensor (sans EXR branding), 5x optical zoom (36-180mm equivalent), digital image stabilization, 720p (30fps) video recording, regular panorama shooting mode, face detection, and a 2.7-inch 230k-dot LCD. Nothing too thrilling here, but then again Fujifilm currently has no plans to release this model in the US.

To cater those looking for a (presumably) similarly-priced compact with a wider lens, Fujifilm's also got this 14.1 megapixel JX280. That's a 28-140mm equivalent 5x optical zoom lens you're looking at there, but otherwise everything else -- including the LCD -- appear to be exactly the same as the Z80. All yours for $149.95.

Last but not least, we have this beast-like S2800HD, which Fujifilm actually claims to be the world's smallest 18x zoom (28-504mm equivalent) camera. For $259.95 you get a 14 megapixel sensor, 3-inch 230k-dot LCD, 720p (24fps) video mode, ISO settings up to 1600 only (or 3200 and 6400 for small pictures), image stabilization on the sensor, HDMI output, face and blink detection, smile and shoot mode, and full manual controls. As impressive as it looks, the lack of stereo mic (for video mode) on this large body does intrigue us.

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FUJIFILM LAUNCHES POWERHOUSE 15X LONG-ZOOM POINT AND SHOOT DIGITAL CAMERA: THE FINEPIX F300EXR

Powerful New Addition to Fujifilm's Award-Winning F-Series Offers Advanced Capabilities with New Features in a Compact, Stylish Package

Valhalla, N.Y., July 21, 2010 – FUJIFILM North America Corporation today announced the FinePix F300EXR, a sleek, compact digital camera that combines intuitive use with the most advanced features, including an astounding 15x Fujinon Super Wide-Angle lens (24mm – 360mm equivalent) and Fujifilm's next generation EXR technology with Hybrid High Speed Auto Focus, available in a point-and-shoot digital camera.

Encased in a beautifully sculpted black metal shell with a double coated lacquer finish and measuring only 23 mm thick¹, the FinePix F300EXR offers a 12-MegaPixel EXR Super CCD, a large, 3.0" High-Contrast 460K LCD, Intelligent Image Stabilization and HD movie capture at 720p.

"The primary concerns consumers have are speed of capture, blurry photos and image quality. With the FinePix F300EXR, you won't miss the action or sacrifice image quality as it has Fujifilm's EXR technology with Hybrid High Speed Auto Focus. It also has Intelligent Image Stabilization for users to achieve outstanding results in virtually any lighting condition without blurring," said David Troy, director of marketing, Consumer Digital Cameras, Electronic Imaging Division, Fujifilm North America Corporation, "Combine those features with a Fujinon 15x long-zoom lens and a new high contrast LCD in a chassis only 23mm thick and it helps make great pictures that people will love."

Sharp, Clear 15x Zoom Lens
The FinePix F300EXR features a Fujinon 15x Super Wide-Angle optical zoom lens that produces crisp high resolution results throughout the focal range, from 24mm wide-angle to 360mm telephoto. The lens of the FinePix F300EXR also features Super EBC Coating that keeps ghosting and flare to minimum, allowing for optimal picture quality.

EXR Sensor Technology, with Hybrid High Speed AF
The next generation EXR sensor in the FinePix F300EXR incorporates Phase Detection pixels built-in to the CCD to realize Hybrid High Speed Auto Focus. It has the ability to intelligently decide between the two focusing systems on the camera. For example, when a bright, high-contrast subject is positioned in the center of the frame, Phase Detection AF works fast and accurately; and in dark scenes, Contrast AF is employed to work accurately.

The F300EXR uses both Phase Detection AF and Contrast AF to offer fast auto focus speeds in all scenes. To achieve an incredible auto focus speed of 0.158 seconds², Fujifilm engineers placed pairs of phase detection pixels on the EXR sensor, which work like external sensors on DSLRs. The F300EXR automatically selects the better focus system (Contrast or Phase Detection), by measuring the amount of light or contrast in the scene. The benefit for the photographer is immediate and obvious – an almost instantaneous capture of the subject in the frame, with no missed shots or subjects half out-of-frame.

Intelligent Image Stabilization
Long-zoom cameras need stabilization more than any other compact, with handshake and subject movement a particular problem in low light at telephoto range and in movie mode. With a newly enhanced gyro sensor, the new image stabilization system promises further improved image quality with reduced blurring and noise in still pictures and even when shooting movies at the full 15x optical zoom or in very low-light. The new sensor is able to overcome handshake and can compensate for both sharp and wide hand movements, therefore increasing ISO to freeze action is no longer so necessary, meaning beautifully sharp low-light pictures can be achieved at 400 ISO, rather than 800 or 1600 ISO at night scenery. The FinePix F300EXR also works to reduce blur to a minimum by deploying high ISO sensitivity to automatically increase shutter speeds, and CCD Sensor Shift Stabilization to counteract the problems of handshake. By cleverly combining these two, blur is reduced to an absolute minimum.

3.0" High-Contrast LCD
The FinePix F300EXR is fitted with a high contrast 460K-pixel 3.0" LCD. The high contrast LCD is a considerable benefit in bright light, and means that the camera can be directed at various shooting angles to enable framing of awkward shots. The LCD is bright and clear for beautiful rendition of shots in playback.

HD Movie Capture
With the ability to capture movies in HD quality – 720p – the F300EXR also has a Mini HDMI Port, making it quick and easy for users to realize the full benefits of their home theater system and to share all their special moments.

Motion Panorama 360 for the Perfect All-Round Shot
New to the EXR sensor, the F300EXR extends the sweep range to 360˚ (shots can also be taken vertically). Combined with high quality Fujifilm printing, astounding scenes can be taken, showing fine detail, low noise and high resolution at 180, 240˚ or a full 360˚ range.

Improved Pro Focus Mode
Introduced on the F70EXR, Pro Focus Mode has proved very popular with photographers. Through complex digital imaging technology, several images are combined to create a crisp shot of the subject against a defocused background and foreground. Ideal for portraits, nature photography or any subject that needs 'lifting' from its background, the FinePix F300EXR Pro Focus Mode provides satisfying professional results at the touch of a button. Results are even more simple to achieve as Pro Focus Mode has been now been combined with Face Detection and Face Recognition.

Face Recognition
With Face Recognition, users can register up to eight (8) faces, along with names, birthdays and categories, and the F300EXR will prioritize focus and exposure right on the faces of those special people. Users can also use Image Search to view images of a registered person. Compared to models from other manufacturers, Fujifilm's Face Recognition has faster recognition speed, greater number of names displayed, and the ability to recall the most often shot subject.

Tracking Auto Focus
The F300EXR also has Tracking Auto Focus, which allows users to track a moving subject automatically for still picture capture.

The FinePix F300EXR also offers these additional features:

• Super Intelligent Flash: The FinePix F300EXR offers a flash control system which efficiently controls the level of flash for a given exposure to produce beautifully balanced flash illumination across the foreground and background. Gone are the ugly washout shots where the subject is blasted with light and the background dark and unexposed. Super Intelligent Flash is most useful in macro photography where the contrast between subject and background can be especially challenging, but is also effective for night and backlit photography.

• EXR AUTO Technology: Prized for bringing a new level of image quality to the consumer compact market, Fujifilm's EXR technology has the unique ability to switch its behavior depending on the shooting conditions by automatically switching sensor modes. The FinePix F300EXR can be left on EXR Auto Mode and the camera will do all the hard work for you, or alternatively, you can manually select one of three EXR Priority modes for high resolution (HR), dynamic range (DR) or high sensitivity and low noise (SN).

• Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the FinePix F300EXR is fitted with Fujifilm's latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.

• Photobook Assist: Photobook Assist lets you select and organize images in your camera to create a digital photobook. You can download the photobooks to your computer using MyFinePix Studio software that is included.

The FinePix F300EXR will be available in late August 2010 at a retail price of $329.95.

*¹ 23 mm measured at the thinnest chassis point.
*² Based on Fujifilm research.

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FUJIFILM ENHANCES EXR AND TOUCH SCREEN TECHNOLOGY WITH THE FINEPIX Z800EXR

Combining Style and Substance for the Ultimate Point-and-Shoot Experience

Valhalla, N.Y., July 21, 2010 – FUJIFILM North America Corporation today announced the FinePix Z800EXR, with next generation EXR sensor and Hybrid High Speed Auto Focus, adding to its stylish Z Series. The FinePix Z800EXR digital camera combines beautiful styling, with a generous 3.5" Wide (16:9) High Resolution Touch Screen to offer consumers the latest digital imaging technology wrapped up in a sleek, sophisticated package.

Available in matte black, red, gold or shell pink, the FinePix Z800EXR combines a large 3.5" LCD with a 12-MegaPixel Super CCD EXR sensor, a Fujinon 5x optical zoom lens (36-180mm equivalent) and ISO levels of up to 1600 at full resolution. Housed inside a full metal chassis, the FinePix Z800EXR will fit in any pocket or purse at only 16.9 mm¹ thin and features a horizontal lens cover with wave detail, which serves as the on/off switch, and an LED "Z" that lights up when the camera is in operation.

"The Z-Series has come to be known as Fujifilm's fashionable camera line and the Z800EXR is no exception," said David Troy, director of marketing, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. "This time, we've added an EXR sensor with phase detection pixels to enable features like Hybrid High Speed Auto Focus, plus Intelligent Image Stabilization for great anti-blur protection. And those features, coupled with the highly responsive touch screen interface, give fashion-conscious consumers the ability to take photos that look as good as the camera does."

Touch Screen Technology
The FinePix Z800EXR's most appealing feature is its intuitive touch screen technology. The rich 460k-pixel 3.5" touch screen display panel facilitates effortless navigation of the camera's many functions. The touch screen not only lets you take and view photos with the touch of a finger, but also provides a large, bright screen to compose and view your photos. With Dual Direction GUI and Dual Image Display, travelling though the FinePix Z800EXR's functions are smooth and easy. Dual Direction GUI detects the orientation of the camera and automatically switches the direction of the menu button accordingly (for shooting, playback, multi-viewing and image search), while Dual Image Display splits the screen in various ways to view multiple images at once, so you can scroll through your images quickly and easily to locate the one you are looking for.

EXR Sensor Technology, with Hybrid High Speed AF
The next generation EXR sensor in the FinePix Z800EXR incorporates "Phase Detection pixel built-in CCD" to realize Hybrid High Speed Auto Focus. It has the ability to intelligently decide between the two focusing systems on the camera. For example, when a bright, high-contrast subject is positioned in the center of the frame, Phase Detection AF works fast and accurately; and in dark scenes, Contrast AF is employed to work accurately.

The Z800EXR uses both Phase Detection AF and Contrast AF to offer fast auto focus speeds in all scenes. To achieve an incredible auto focus speed of 0.158 seconds², Fujifilm engineers placed pairs of phase detection pixels on the EXR sensor, which work like external sensors on DSLRs. The Z800EXR automatically selects the better focus system (Contrast or Phase Detection), by measuring the amount of light or contrast in the scene. The benefit for the photographer is immediate and obvious – an almost instantaneous capture of the subject in the frame, with no missed shots or subjects half out-of-frame.

Intelligent Image Stabilization
Longer zoom cameras need stabilization more than any other compact, with handshake and subject movement a particular problem in low light at telephoto range and in movie mode. With a newly enhanced gyro sensor, the new image stabilization system promises further improved image quality with reduced blurring and noise in still pictures and even when shooting movies at the full 5x optical zoom or in very low-light. The new sensor is able to overcome handshake and can compensate for both sharp and wide hand movements, therefore increasing ISO to freeze action is no longer so necessary, meaning beautifully sharp low-light pictures can be achieved at 400 ISO, rather than 800 or 1600 ISO at night scenery. The FinePix Z800EXR also works to reduce blur to a minimum by deploying higher ISO sensativity to automatically increase shutter speeds, and CCD Sensor Shift Stabilization to counteract the problems of handshake. By cleverly combining these two, blur is reduced to an absolute minimum.

HD Capability
The FinePix Z800EXR also offers HD movie capture in 720p with sound and high quality HD stills playback at 1920x1080. Many consumers are happy to enjoy HD movies on their PC, but with the new HD Player (optional extra), which comes equipped with a remote control, families can gather around their home HDTV to enjoy amazingly detailed stills and high resolution movie playback.

Face Recognition Technology
With Face Recognition Technology, you can identify the people in a picture by name. Fujifilm's Face Recognition Technology gives you the ability to pre-program 8 people into the camera. To do this, you start by taking a picture of the person you want to program into the camera and then tell the camera who that person is (e.g. Mom). You also have the option of inputting the category she belongs to (e.g. friends/family) and the date of her birthday. The next time you take a photo of her, the camera will cleverly recognize "Mom" and optimize the settings to ensure that exposure and focus are best suited to her, rather than the other people in the picture.

In addition, the FinePix Z800EXR's Picture Search Tool is able to use the Face Recognition data (name, birthday and category) to help you find and playback your photographs quickly and easily. If you want to scroll through all pictures featuring "Mom" for example, the camera will be able to select them for you for easy viewing.

Motion Panorama 360 for the Perfect All-Round Shot
New to the EXR sensor, the Z800EXR extends the sweep range to 360˚ (shots can also be taken vertically). Combined with high quality Fujifilm printing, astounding scenes can be taken, showing fine detail, low noise and high resolution at 180˚, 240˚ or a full 360˚ range.

Photobook Assist
Photobook Assist lets you select and organize images in your camera to create a digital photobook. You can download the photobooks to your computer using MyFinePix Studio software that is included.

The FinePix Z800EXR also offers these additional features:

• EXR AUTO Technology: Prized for bringing a new level of image quality to the consumer compact market, Fujifilm's EXR technology has the unique ability to switch its behavior depending on the shooting conditions by selecting any of 3 different sensor modes. The FinePix Z800EXR can be left on EXR Auto Mode and the camera will do all the hard work for you. It intelligently detects the scene type you are shooting and optimizes the camera's focus, exposure and white balance and selects the best sensor setting, so whether you're photographing flowers or a holiday landscape, you will get flawless photos at the press of a button. Or alternatively, you can manually select one of three EXR Priority modes for high resolution (HR), dynamic range (DR) or high sensitivity and low noise (SN).

• Touch Shot: Provides the ability for one touch focus and shooting for easy photo taking. After the user taps the focal point of choice for the shooting scene on the LCD display, the camera automatically sets the appropriate focus and functions, and then releases the shutter for optimal one touch picture taking.

• 'Super Intelligent' Flash: The FinePix Z800EXR offers a flash control system which efficiently controls the level of flash for a given exposure to produce beautifully balanced flash illumination across the foreground and background. Gone are the ugly washout shots where the subject is blasted with light and the background dark and unexposed. Super Intelligent Flash is most useful in macro photography where the contrast between subject and background can be especially challenging, but is also effective for night and backlit photography.

• Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the FinePix Z800EXR is fitted with Fujifilm's latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.

• Pet Detection: For those who enjoy the company of four-legged friends, the FinePix Z800EXR comes equipped with Fujifilm's Pet Detection technology, allowing users the ability to detect up to 10 faces of dogs or cats and automatically optimize the focus. Pet Detection works by matching various dog or cat data of facial parts with patterns to detect the dog or cat being photographed.

• Easy Web Upload: The FinePix Z800EXR also has the Facebook/YouTube Automatic Upload feature which is perfectly suited for consumers who want to share their pictures and videos more easily. Users can mark their favorite images and videos for Facebook or YouTube upload so they are all ready to go when they next connect to their computer. No more time is wasted sorting through pictures on the computer – just connect to MyFinePix Studio (supplied with the camera) and all marked images and videos will upload directly to the respective site at the press of a button.

The FinePix Z800EXR will be available in late August 2010 at a retail price of $229.95.

*¹ 16.9 mm measured at the thinnest chassis point.
*² Based on Fujifilm research.

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FUJIFILM EXPANDS J-SERIES DIGITAL CAMERA FAMILY WITH FINEPIX JX280

New FinePix JX280 Continues J-Series Momentum by Merging Style with the Latest Technologies

Valhalla, NY, July 21, 2010 – FUJIFILM North America Corporation today announced the introduction of the FinePix JX280 to join its ultra-compact J-Series family of digital cameras. The FinePix JX280 offers consumers a compact digital camera packed with the latest features, and provides them with the perfect fit for their pockets as well as their wallets.

The FinePix JX280 employs a 14-Megapixel CCD, a 2.7" High-Resolution LCD and a Fujinon 5x wide angle (28mm-140mm) optical zoom lens.

"With an overwhelming consumer response to the J-Series cameras we introduced earlier this year, we wanted to give our customers an even greater range of options when it comes to price point and feature set," said David Troy, director of marketing, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. "With the JX280 digital camera, there is now another ultra-compact model that has great looks and features, all at a great price."

Encased in a high-grade metal body, the JX280 is not only well protected from bumps and scrapes, but gives a simple, yet elegant design appearance. The FinePix JX280 comes in black and is a slim 18.5mm¹, easily fitting into any pocket or small purse.

HD Capability
The FinePix JX280 offers stunning HD movies in 720p with sound and high quality stills at 1920 x 1080. Many consumers are happy to enjoy HD movies on their PC, but with the new HD Player (optional extra), which comes equipped with a remote control, families can gather around their home HDTV to enjoy amazingly detailed stills and high resolution movie playback.

Tracking Auto Focus
The new JX280 features Tracking Auto Focus which is perfect for when you need to take a picture of a moving subject and can't keep your subject in the frame. Just switch Tracking Auto Focus on and it will track your subject and ensure that you achieve a crisp picture with you subject in the center of the frame in perfect focus.

Motion Panorama Mode with Auto Stitch
Simply select Panorama mode and start shooting. Then, align the "+" symbol into the circle and the shutter will automatically release to seamlessly stitch the shots together in-camera. Perfect for landscape, large buildings or even party shots!

Smile / Blink Detection
Photos are all too often spoiled by people blinking or grimacing. Smile Detection works with Fujifilm's highly-acclaimed Face Detection technology to detect smiles on faces – it will not take a picture until it detects a smile, so you're guaranteed happy shots! Another new feature is Blink Detection which warns you if you have captured an image with people blinking, so you can re-shoot if necessary.

The FinePix JX280 offers these additional features:

• Scene Recognition Auto (SR AUTO): This mode intelligently detects the scene type you are shooting and optimizes the camera's focus, exposure and white balance, so whether you're photographing flowers or a holiday landscape, you will get flawless photos at the press of a button.

• Digital Image Stabilization: Digital Image Stabilization reduces image blur automatically and offers creative adaptability and excellent picture quality.

• Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the JX280 model is fitted with Fujifilm's latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.

• Photobook Assist: Photobook Assist lets you select and organize images in your camera to create a digital photobook. You can download the photobooks to your computer using MyFinePix Studio software that is included.

The FinePix JX280 will be available end of August 2010 at a retail price of $149.95.

*¹ Measured at the thinnest chassis point.

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FUJIFILM EXTENDS S-SERIES WITH NEW LONG ZOOM DIGITAL CAMERA

High Performance meets High Definition in S2800HD, with Powerful Zoom Range and Cutting-Edge HD Capabilities

Valhalla, N.Y., July 21, 2010 – FUJIFILM North America Corporation today announced a new addition to its S-Series line – The FinePix S2800HD. Sporting a 14-MegaPixel 1/2.3" CCD, a powerful Fujinon 18x Wide-Angle optical zoom (28mm-504mm equivalent) and an extra large 3.0" High-Contrast LCD and electronic viewfinder, the FinePix S2800HD is perfect for advanced amateur photographers who want an affordable, step-up digital camera that will still fit in the palm of their hand.

HD Movie Capture
While the S2800HD has the ability to capture movies in HD quality –720p HD – it also has a Mini HDMI Port for quick and easy connection to a home theater system. The S2800HD also works with Fujifilm's optional HD Player Kit – which includes an HD Card Reader that connects to your HDTV via HDMI Cable for true digital transfer of HD quality and a wireless Remote Control for video playback from the comfort of your couch – and you maximize your HD experience.

"With the combination of the powerful 18x wide angle long zoom and the 3.0-inch LCD on the FinePix S2800HD, consumers will realize the benefit of superior image quality," said David Troy, director of marketing, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. "In addition, the FinePix S2800HD enables users to capture still images and shoot video in true HD; and with the rapidly increasing adoption of HDTV, consumers are looking to view compatible HD content on their home entertainment systems."

18x Fujinon Optical Zoom Lens
The FinePix S2800HD features a Fujinon 18x Wide-Angle optical zoom lens that produces crisp high resolution results throughout the focal range, from 28mm wide-angle to an astounding 504mm telephoto. It also features Instant Zoom, which enables the user to keep their subject in a shot at long distance by offering a wide viewing area around the frame and then immediately cropping to the subject once the photo is taken.

Smile / Blink Detection
In addition to Fujifilm's signature Face Detection, the FinePix S2800HD has two fun and valuable features – Smile Detection recognizes the precise moment your subject smiles and releases the shutter only when this happens; and Blink Detection warns you if any of your subjects have blinked so that you can re-take the photo if necessary.

Tracking Auto Focus
The FinePix S2800HD also has Tracking Auto Focus, which allows users to track a moving subject automatically for still picture capture.

Motion Panorama Mode with Auto Stitch
Simply select Panorama mode and start shooting. Then, align the "+" symbol into the circle and the shutter will automatically release to seamlessly stitch the shots together in-camera. Perfect for landscape, large buildings or even party shots!

Automatic Scene Recognition
'SR Auto Mode' intelligently detects the scene type you are shooting and optimizes the camera's focus, exposure and white balance, so whether you're photographing flowers or a holiday landscape, you will get flawless photos at the press of a button.

Auto Picture Rotation
The FinePix S2800HD has the useful Auto Picture Rotation that ensures your photos are always viewed the right way in playback. Whether you have taken a landscape or portrait image, you can enjoy your pictures whichever way you are holding the camera, as the image will automatically rotate in the screen for easy viewing.

Image Retrieval
The FinePix S2800HD has the Picture Search tool which allows you to find photos quickly and easily. You can search by whichever Scene Mode the photo was taken. For instance if you select 'Portrait,' you can view all photos shot in Portrait mode, or 'Macro' to see all close up shots...etc. It's a time saving feature which means that you will no longer have to waste time searching through all your photos to find the ones you are looking for.

The FinePix S2800HD also has these additional features:

• 3.0" High-Contrast LCD and Electronic View Finder: The FinePix S2800HD is fitted with a high contrast 230K-pixel 3.0" LCD and Electronic View Finder. The high contrast LCD is a considerable benefit in bright light and means that the camera can be directed at various shooting angles to enable framing of awkward shots, while the Electronic View Finder provides even more flexibility for the user.

• Dual Image Stabilization: Long-zoom cameras need stabilization more than any other compact, with handshake and subject movement a particular problem in low light at telephoto range. The FinePix S2800HD reduces blur to a minimum with a mechanically stabilized CCD sensor and high ISO sensitivity (to ISO 6400), so that blur is reduced to an absolute minimum.

• Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the FinePix S2800HD is fitted with Fujifilm's latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.

• Photobook Assist: Photobook Assist lets you select and organize images in your camera to create a digital photobook. You can download the photobooks to your computer using MyFinePix Studio software that is included.

The FinePix S2800HD is available in early September 2010 at a retail price of $259.95.