EA partners with Live Gamer for global microtransaction business
One of the burgeoning microtransaction industry's biggest players, Live Gamer, announced today its partnership with its largest client to date: Electronic Arts. The monolithic publisher will adopt the company's "Elements" microtransaction platform -- currently in use by over 90 different publishers -- into its current business model to create a global storefront for in-game virtual goods.
You may not realize the implications of this deal, so we'll break it down in the simplest way we know how: World Peace. After all, you know what they say: The planet that buys virtual armor for their virtual horses together, stays together.
