Booyah's very popular MyTown app has updated again, this time bringing some more innovation to the "check-in" idea. Instead of just checking in to locations, the app will now "check-in" to various products with the iPhone's camera. So when you use a certain product, you can use the camera to scan a barcode, and presumably, MyTown will recognize it, add it to your check-in history, and then reward points and progress as usual.
Of course, this also means that Booyah will get a list of your favorite products and merchandise, which CEO Keith Lee says is "a holy grail for marketers and brands" in the press release. It seems a little unfair to take such valuable information from consumers while simply rewarding them with a few achievement points and virtual stickers, but MyTown definitely has a following, and the app's fans can't seem to get enough of their virtual collecting. The app will eventually include other types of gaming in the service, like scavenger hunt for certain items
On the plus side for Booyah, this just means that marketers and brands will be even more interested in supporting the app. We can expect to see even more agreements with real-world businesses from them in the future.