Call of Duty game for some time now -- Activision boss Bobby Kotick loves the idea, because he loves money, and the company's other subscription-based game, World of Warcraft, is quite the cash-printing machine. So why not go down that road?
Many still believe Activision will, including Janco Partners analyst Mike Hickey. With the publisher's plans to break into China and Korea, Hickey told IndustryGamers he sees Call of Duty as the perfect platform for accomplishing that goal and strengthening ties with NetEase, the online powerhouse of the Chinese market. "We expect the Company [NetEase] could extend their relationship with Activision Blizzard, by establishing an additional license to operate Call of Duty Online in China and Blizzard's unannounced MMO, which will likely leverage their Battle.net platform," he said. "The eventuality of COD in China could bring an additional +$50 to +$100 million in sales and +$0.15 to +$0.30 in EPS in its first year of operation." EPS, to clarify, is short for "earnings per share."
Who knows what's in store for the future, but for now, rest assured: you won't ever have to fork over extra cash to play Modern Warfare 2 online.