Watchdog group dubs Xbox 360 FFXIII ad 'misleading'

According to Telegraph.co.uk, the UK group Advertising Standards Authority has concluded that a recent advertisement for the Xbox 360 version of Final Fantasy XIII is "misleading." It seems the commercial in question used footage from the PlayStation 3 version of the game. While it's acknowledged that the Xbox 360 version looks slightly inferior to the PS3 version, what makes the ASA's claim interesting is that the commercial is composed entirely of pre-rendered FMV footage.

Using a side-by-side comparison of each version of the game, the ASA reached the conclusion that the PS3 version "appeared sharper and colours were more vivid" and thus the commercial "exaggerated the quality of the footage available on the XBOX 360, albeit marginally."

For its part, Square-Enix admitted that the FMV was captured from a PlayStation console but added that there was "no substantive difference" between the footage on either console and that only those watching in HD would notice the "slight difference." The ASA has ordered that the commercial not be shown again.