casual-oriented Gameface program, announced earlier today that it would soon have its own video game-centric television station in the UK. Ginx CEO Michiel Bakker explained during the Edinburgh Interactive conference, "video gaming is the only massively mainstream entertainment genre without a dedicated channel. My ambition here, is to do for gaming what MTV did for music."
If we understand Bakker's sentiment correctly, then that means we can look forward to a few good years of video game coverage, and then an endless parade of terrible reality shows starring terrible people doing terrible things. Wonderful!