I'll admit it. I'll buy almost anything Apple makes. I was going to hold out on the iPad, but after reading more about it, I wound up in line the first day it was for sale. As they say, resistance is futile.
That's not the case with the Apple TV. When Apple brings a product out, I expect a small revolution. Some exciting new concept, or new and unique feature. With the Apple TV, it's certainly lower in price, but instead of revolutionizing the idea of a set-top box, the new unit actually takes features away from the now discarded Apple TV 'classic'.
First, there is the loss of actually owning a movie or a TV show. When the VCR first appeared in the 70s, the idea of owning a movie was quite unique. Before VHS or Betamax you went to a theater, paid your couple of dollars, or watched the oldies on TV loaded with commercials.
Second, the Apple TV requires an HDMI connection -- its HDMI port means you need an HDMI hookup or nothing. I understand the reasons for going with that standard, but I'm still holding on to an older AV receiver, and my 'classic' Apple TV works just fine with that.