EVE Online developers CCP Games came up with an innovative scheme that allowed players to donate in-game ISK to help the people of Haiti. Players bought PLEX in-game with ISK and donated them to CCP's sponsored relief fund. As PLEX are worth 30 days of game time each, every one donated represented 30 days of EVE game time that someone somewhere purchased. Although CCP had to absorb all tax and administration costs, the company managed to donate the full value of donated game time to charity without taking a significant loss. In total, players donated over $40,000 worth of PLEX to the fund, which was given to the Red Cross to help the people of Haiti.
With the recent flooding in Pakistan, a huge need for donations has arisen and CCP is once again allowing players to donate in-game PLEX to charity. In a new devblog, CCP Fallout has urged players to contract unused PLEX to the EVE character "CCP PLEX for Good." The full cash value of each donated PLEX will be passed on to the Pakistan Red Crescent Society, regardless of whether you bought the PLEX for cash or ISK. If you want to donate, the deadline for sending your PLEX is the 6th of October. As with the previous fundraiser, any players perpetrating scams around this donation drive will receive harsh punishment. Perhaps this would be a good opportunity for Bad Bobby, the player who recently confirmed that he'd made over 850 billion ISK with investment scams, to do something worthwhile with his accumulated wealth.