We've received a number of tips this morning from readers who say that their credit cards are being charged for pre-ordered Apple TVs. That generally means that they're about to ship. Customers tell us that the charges began to show up overnight and into this morning.
The online Apple Store still lists the shipping time as 2-3 weeks. I haven't ordered one myself, but the Netflix feature alone makes it very tempting. Start looking for yours soon.
In the meantime, consider grabbing a package tracking app and follow your new toy's journey.