Now that the proverbial floodgates have opened at the App Store, we're starting to see some apps showing up that were previously denied entry. Internet TV provider PlayOn was one of those companies that had tried to get their iPhone app approved months ago, but was told by Apple that their service needed to be a Web app instead. The company complied with an HTML5 solution, but a native app wasn't available... until now.
PlayOn Mobile is a free app that works with a subscription service ($39.99 for first year, $19.99 after that or $79.99 for a lifetime subscription) to stream content from a number of providers to your device over Wi-Fi or 3G. Before you get too excited, though, note that you need to be running PlayOn PC on a Windows PC to get that streaming goodness on your iDevice -- there's no media server software solution for the Mac.
The PlayOn content providers include Hulu, MLB.tv, Netflix, Comedy Central, CBS, MTV, TV.com, PBS, SpikeTV, and The Ultimate Fighter, as well as others. Plug-ins can be developed for PlayOn's media server to grab other content -- my personal favorite, The Food Network, is listed on there.