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Blu-ray household penetration hits 17 percent

Ben Drawbaugh

Seems like a long time ago many were wondering if Blu-ray would ever take off and now the latest report from the NPD Group shows that almost one in five households have a player. Sure, many of these are PS3s, but despite what some might be thinking right now, these Blu-ray households rent and buy more packaged media than the other 83 percent. And these young, wealthy families with kids aren't digital streaming haters either, in fact a fourth of them have rented a streaming video in the past 30 days, which is 10 percent higher than those laggards with standard def disc players. So while Blu-ray has failed to keep the home media market flat, it has enjoyed growth in this terrible economy and returned profits to its proponents.

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