GDCO, the studio announced that revenues from Lord of the Rings Online have doubled in the past month since switching to a free-to-play hybrid model. What's even better is that Joystiq reports that LotRO has added a whopping million new accounts over these 30 days as well. Turbine is monitoring the server loads and have additional servers waiting if needed. It turns out that the F2P launch was even bigger than the original launch of LotRO back in 2007.
The good news doesn't stop there, either; LotRO has seen 20% of previous subscribers return, three times the numbers of concurrent players at peak times, and over half of the players using the hotly debated LotRO store for a purchase. Speaking of the store, the top-selling item has been an increase in shared storage, followed by tomes (stat boosters), the riding skill, and the Mines of Moria expansion.
Looking forward to the future, LOTRO Weekly wrote a summary of Massive Online Gamer's first podcast in which the Turbine devs outlined a few of the goodies in store for players in coming months. They are hoping to roll out updates every two to three months in a similar fashion to DDO's schedule, but are still committed to big expansions such as next year's Isengard. A new multi-boss raid is slated for early 2011, about the same time that the Radiance mechanic will be vanquished from the game forever.