Latest in Cbs

Image credit:

Networks hoping video on demand will save them from DVR woes

Share
Tweet
Share
Save

Sponsored Links

We've all gloated in delight from mashing the fast forward button through ExtenZe ads on DVRed shows, but according to CBS's chief research officer David Poltrack in an interview with the Los Angeles Times, networks and advertisers hope VOD will soon put the brakes on our hell-raising remotes. Sure, the actual impact of DVRs on advertising may still be unclear -- remember Oliver Wyman found 85 percent of DVR owners skip 3/4 of commercials in recorded shows, while Duke researchers found 95 percent of TV is watched live -- making the devices a non-issue. The way Poltrack sees it though, more prevalent VOD will "give the consumer the ability to watch shows any way they want to, and to do so in a way that is much more advertiser-friendly." He also mentions the potential cost-saving benefits for consumers, who may not need to cough up monthly DVR fees in the future just to view The Jersey Shore whenevs. As support, he cites convenient CBS research showing that 90 percent of consumers would be willing to deal with commercials in exchange for $10 in cable bill savings. But what do you say Engadget research subjects? Would you sacrifice the joy of the commercial skip if VOD had everything you could possibly want to watch? Let us know in comments below.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share
Save

Popular on Engadget

The 2019 Engadget Holiday Gift Guide

The 2019 Engadget Holiday Gift Guide

View
Instagram cracks down on app that snoops on private profiles

Instagram cracks down on app that snoops on private profiles

View
Ford’s Mustang Mach-E straddles the world of EVs, SUVs and muscle cars

Ford’s Mustang Mach-E straddles the world of EVs, SUVs and muscle cars

View
HP rejects Xerox buyout offer, at least for now

HP rejects Xerox buyout offer, at least for now

View
Google Maps will help you discover cities by following Local Guides

Google Maps will help you discover cities by following Local Guides

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr