EVE Online is said to be a game in which you can do literally anything you set your mind to. It doesn't matter whether your ambition is to climb the alliance ranks, become the scourge of low-security space or even just fly around space telling jokes. If you can conceive of an idea that can be carried out in-game, it's probably a perfectly viable way to play the game. Over the years, players have come up with a number of unique and unconventional gameplay styles. Most of them began as ways for the pilots involved to make ISK or gain notoriety, but some were created just to see if it could be done. I've seen everything from player-run graveyards for the victims of piracy to players renting kill-boards for ISK, and yet the EVE community never ceases to amaze me with the new ways people find to play the game.
The most recent development to blow me away is SOMER.blink, a website where players can gamble their ISK to win fabulous prizes. Gambling in EVE is nothing particularly new; players have been wagering ISK on everything from lotteries to hands of poker for a long time. What makes SOMER.blink special is its absolutely flawless execution. Almost everything is automated, from the transfer of ISK into your account balance to the prize lotteries themselves. The website itself is even accessible from outside EVE once ISK has been deposited in your wallet. I've spent hours so far blinking away on lotteries and losing quite a bit of ISK, but I'll be damned if it hasn't been fun.
In this week's EVE Evolved, I look into the addictive phenomena of Somer.BLINK and try to explain where all my damn ISK went.