Latest in Gaming

Image credit:

Microsoft to spend one billion dollars advertising Kinect and Windows Phone 7

Vlad Savov
10.18.10
46 Shares
Share
Tweet
Share
Save

Sponsored Links

Microsoft's serious about making Kinect a success. A $500 million kind of serious. That's the latest report, courtesy of the New York Post, on the change Steve Ballmer and company intend to drop to make sure that every living and breathing creature in the US knows about the controller-free controller this holiday season. That mirrors earlier analyst estimates placing the Windows Phone 7 marketing budget at a similar figure, which in total would amount to a cool billion dollars in advertising expenditure. We already know Microsoft's scooped the Old Spice Guy for WP7, but Kinect is getting the extra special carpet bombing treatment with Burger King, Pepsi, YouTube, Nickelodeon, Disney, Glee, Dancing with the Stars, People and InStyle magazines, and even Times Square all having a role to play in spreading the word. Yup, it's gonna be pretty hard to miss it.


All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
46 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget's Guide to Privacy

Engadget's Guide to Privacy

View
Chinese retailers abruptly stop selling Juul e-cigarettes

Chinese retailers abruptly stop selling Juul e-cigarettes

View
Short-form streaming remake of 'The Fugitive' stars Kiefer Sutherland

Short-form streaming remake of 'The Fugitive' stars Kiefer Sutherland

View
Popular podcast app Pocket Casts is now available for free

Popular podcast app Pocket Casts is now available for free

View
Amazon’s ‘Lord of the Rings’ series will shoot in New Zealand

Amazon’s ‘Lord of the Rings’ series will shoot in New Zealand

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr