FOR IMMEDIATE RELEASE
mophie juice pack universal line makes it even easier to charge the iPhone, iPod touch, iPad on the go
Los Angeles, CA, 19 October 2010 – mophie™ today announces three new additions to its award-winning accessory line – the juice pack universal reserve, boost and powerstation. The sleek external batteries are compatible with the iPhone, iPod touch and iPad, meaning that Apple aficionados with multiple mobile devices need look no further than mophie to add extra 'juice'.
The mophie juice pack universal line will be available throughout all Apple stores by the end of the month. The portable reserve and boost chargers work with all iPhone and iPod touch form factors. The quick charge units feature LED flash, and the key chain convenience means it is now easier than ever to stay connected while on the go, without the need to carry around cumbersome power cords. The powerstation, in addition to working with the iPhone and iPod touch, is iPad compatible, and marks mophie's first foray into accessories for the popular new device.
"We strive to continuously offer our customers new and convenient ways to stay connected, and the universal line is a natural progression beyond our juice pack case offering," says Susan Schedel, vice president of sales and marketing at mophie. "In addition to new ways to keep the iPhone and iPod touch charged, we're excited to enter the iPad accessory territory."
Key to the universal line development was the inclusion of powerful charging currents, allowing for faster charging than other external batteries on the market. The mophie reserve and mophie boost units feature one amp of power, which means they charge devices twice as fast as a traditional 500 mAh charger. The mophie power station boasts 2.1 amps and up to four times the speed in charging Apple devices. The reserve, boost and power station feature 1,000, 1,500 and 3,600 milliamps, respectively.
In keeping with mophie's minimal design aesthetic and non-invasive accessory philosophy, the modern, luxurious soft touch cases are available in a black/silver colour combination. The cases are designed to enhance and work with each mobile device, rather than add extra, unnecessary bulk.
All members of the juice pack universal line will be available in Apple stores, and at www.apple.com or www.mophie.com; the reserve retails for £34, the boost for £49 and the powerstation for £89.
For additional information regarding the mophie suite of products, please visit http://www.mophie.com.
mophie is an award-winning accessory company consistently praised for its creative designs and innovative solutions. mophie was proud to be the first ever "Works With iPhone" battery. Its products can be found in Apple Stores and major retailers worldwide and on www.mophie.com.
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