Project Ten Dollar" (an incentive to buy EA's games new) akin to Mass Effect 2's bonus content delivery system, the Cerberus Network. "We will be doing that," executive producer Mark Darrah confirmed to Joystiq during a recent press preview of the game. "We haven't announced what's in it, but it'll definitely be something kind of in that Cerberus vein where there will be additional content."
Speaking of Dragon Age 2 DLC in general (and not necessarily just the freebie content), Darrah said we could expect to see a boost in quality over the Dragon Age: Origins DLC, which prompted complaints about a limited scope and areas being recycled from the main game. He assured us that the sequel's add-ons would be more unique: "What we're doing with the DLC in Dragon Age 2 is making it larger; so it'll be bigger teams, more unique environments, more unique creatures -- so that it gets the attention it deserves to get."
BioWare intends to offer free DLC to early birds as well, with pre-orders of Dragon Age 2 being upgraded to the BioWare Signature Edition at no extra charge. Dragon Age 2 will launch on Xbox 360, PlayStation 3 and PC on March 8, 2011.