Hello Kitty is 36 years old, which should be the sort of thing that makes everyone blink once or twice in surprise. With that sort of pedigree, you'd be surprised not to see a celebration going on -- especially in Hello Kitty Online. Sure enough, there's a huge birthday bash going on right now for players of the game, and participation in the event will have some positive effects in the real world. Sanrio is giving money to charity, based in part upon how many people take part in the birthday festivities.
Players taking part will be sent around the world with sparklers to help cheer up monsters, so that everyone can enjoy the birthday celebration. There's also a small line for upgrading and improving sparklers for maximum effectiveness, with upgrades available in the item shop as a shortcut for participants. A full event guide has been posted, and it promises a special in-game event on November 15th -- which should be an excellent motivator for Hello Kitty Online players to log in and ring in another cat-filled year.