Time Warner, NBC Universal, and Bertelsmann believe it is worth their money. These three media giants have invested over $100 million into Trion Worlds, the top-tier gaming company featuring upcoming MMOs like Rift: Planes of Telara and End of Nations.
Yesterday, Trion's CEO Lars Buttler was featured on Bloomberg's CEO Sitdown. In the interview, Buttler mentioned the role that games, specifically MMO games, will play in the future economy. "This is actually one of the fastest-growing segments of the games industry. And there are markets like Korea or China where you can see what a massive potential these online premium games already have," Buttler explains in the video. As MMOs become more mainstream, the media industry is beginning to see them as a viable form of entertainment. They are not just pretend fun for teenage boys anymore. Buttler expounds later, "It's really once-a-gamer-always-a-gamer, so as people get older they stay with their favorite game types." The industry is constantly growing because the audience sticks to its favorite form of entertainment.
For more on this story check out the full video on Bloomberg's website.