fragmentation! Well, the company that Michael built wasn't happy with the disparate messages its ever so slightly different logo variations were sending to customers, and so over the summer it introduced a definitive new design. Yes, to most people it's just a blue circle wrapped around the familiar all-caps name and tipsy E, but oh no, it's so much more. For starters, that new blue is a custom shade that you won't find in any conventional color book, now called Dell Blue, and it's seconded by a Dell Gray (fitting for a business-centric operation) and a whole palette of specially selected extra colors. Additionally, the lettering is now a little taller and squarer, with the E extending above and below its brethren by tiny little bits. Oh, and there's an exciting new typeface for the company's slogan -- check it out after the break.