Develop that the licensing deals involved in the development of movie-based games are going the "wrong way" for publishers. He described the movie-game business as "falling apart," with returns on investment often failing to justify the costs involved in securing popular properties for a video game.
According to Gibeau, EA considers itself better off working on its own IP like Dead Space, rather than spending it on something with the creative limitations like the James Bond series (a license now held by rival Activision). "The days of licensed-based, 75-rated games copies are dead like the dinosaur," the executive said.
Well, that's something we can agree on -- the days of 37-rated movie-based games has dawned, as evidenced recently by EA Bright Light's abysmal Harry Potter and the Deathly Hallows: Part 1.