interview with Bloomberg, Electronic Arts CEO John Riccitiello revealed a core attribute that the megapublisher is prioritizing in the coming years: Thriftiness. He explained the company has no interest in pursuing more multi-million dollar acquisitions for now -- rather, he said the company will focus on better integrating some of the major casual game developers it acquired over the past year, including Playfish, the Facebook game developer EA bought out for $300 million (with $100 million in potential bonuses) last November.
When pressed on whether the publisher was considering purchasing the recently let-go Rock Band developer Harmonix, Riccitiello responded that such an acquisition would "look like I'm doubling down on yesterday." He added, "I'm sure some smart investor will buy the business feeling that they can catch a falling knife, but more people have been cut trying to catch falling knives than have benefitted from getting the timing exactly right." That seems awfully harsh, but we suppose it's not quite as harsh as if EA were to buy the developer then dissolve it a few years later.