The video after the break shows off a product called Snapstick, though there's not actually a product yet, just more of an idea. The idea is that you select a bit of web content (like a YouTube video or Hulu show) on your phone, and then use a flicking motion to send that content up to a bigger screen like your TV. The company is really excited about the 'snapping" motion, but the idea is that you can use your phone to control what's shown on screen, and pull that from anywhere on the web.
At this point it's all vaporware, unfortunately -- you'll obviously need something plugged into your television, whether that's an official Snapstick piece of hardware, or something like an Xbox 360 or an Apple TV that's designed to actually show that content off. But however they figure it out, the idea will be that you can use an iPhone app to program and then share web content on your television.
Interested? Doesn't seem to me like much more than a glorified web browser, but Snapstick's taking sign-ups for a private beta right now. We'll have to see how this pans out.