Sony has announced three (count 'em) new series of SD cards, giving amateurs, pros, and prosumers alike even more choices on where to stick their pics. First up is the budget Essential Series in 2, 4, and 8GB capacities, offering Class 4 (4MB/s) speeds and little else. Next up is the similarly Class 4 Experience Series, which adds 16 and 32GB models to the list. Finally is the full-bore, Class 10 Expert Series in 8, 16, and 32GB capacities. This is obviously your choice for high bitrate HD recording (hello PMW-F3), but any should do just fine for taking pictures. All come with a handy "memo space" for those with petite handwriting and ultra-fine point pens, and all ship in January, but, alas, none have been assigned MSRPs just yet. Now, who said Sony doesn't like industry-standard formats?