Why you can trust us

Engadget has been testing and reviewing consumer tech since 2004. Our stories may include affiliate links; if you buy something through a link, we may earn a commission. Read more about how we evaluate products.

LG: Windows Phone 7 launch did not meet expectations, still a fine OS for 'a huge segment'

The only hard news we've seen from Microsoft regarding Windows Phone 7 sales was less than revealing, but it seems that LG is stepping out from the behind the curtain a bit to let us in on how things are going -- from its perspective, anyway. In a sit-down with the folks over at Pocket-lint, LG's marketing strategy and planning team director James Choi noted: "From an industry perspective we had a high expectation, but from a consumer point of view the visibility is less than we expected." Nothing too shocking there, but he followed up by noting that LG feels Windows Phone 7 "is absolutely perfect for a huge segment out there." Perhaps more shocking was this tidbit: "What we feel is that some people believe that some operating systems, mainly Google, are extremely complicated for them; but Windows Phone 7 is very intuitive and easy to use." He followed his not-terribly-subtle Android jab with a WP7 jab, oddly enough, noting that "for tech guys, [WP7] might be a little bit boring after a week or two, but there are certain segments that it really appeals to." What's left unclear is exactly how much support LG is going to give Microsoft after launching the Optimus 7, but we're guessing that next month's outlay at Mobile World Congress will be a huge indication. Naturally, we'll be there with our eyes peeled.