Marketing agencies rarely want to promote their product as "an atrocity." However, a new ad campaign by EA does exactly that. "Your Mom Hates Dead Space 2
" subjects focus group participants, comprised entirely of older females, to experience footage from Visceral's upcoming survival horror game.
"I think it'll make a person go insane," one of the testers responds.
"It's revolting. It's violent. It's everything you love in a game," the ad proclaims. "Your mom's going to hate it."