What's in a Name: BioWare
It's time for the BioWare: Origins name story. At DICE 2011, we had the opportunity to ask Drs. Ray Muzyka and Greg Zeschuk how their studio got its name:
Dr. Ray Muzyka: "The three founders, Greg, myself and [Augustine Yip] our third partner, we were all medical doctors by training, so it was a tongue-in-cheek reference to us being medical doctors. It was also a reference to software for humans. The original logo had the BioWare name and then a robot hand and human hand, the idea of a machine and human interface. ... We thought it was a memorable name and it was free [for use], as well. The idea of the medical reference was quite popular, it's continually come back up over the past couple decades, so in that sense it was a pretty good name, I guess."
Dr. Greg Zeschuk: "I think it was that and the software for humans concept. We're making software for people: Bio. Ware. ... We wanted something interesting, cool, memorable. I think the medical piece was the big thing, but also the interface concept."
Muzyka: "We dropped the two hands as part of the logo. Our early business cards had it ..."
Zeschuk: "... and T-shirts. Collector's T-shirts."
BioWare will launch Dragon Age 2 in March and The Old Republic sometime in 2011.
Like this feature? Be sure to check out the What's In A Name Archives.
