Latest in Access

Image credit:

Shocker! UK regulator finds average broadband speeds are 'less than half' those advertised

Vlad Savov
March 2, 2011
Share
Tweet
Share

Sponsored Links

You don't have to go to the lengths of compiling a statistical project to know that advertised and actual broadband speeds are two pretty disparate entities, but it does help. Ofcom, the UK communications regulator, recently took a thorough look at 11 broadband packages, which collectively account for over 90 percent of all British broadband subscriptions, and found that actual download throughput was less than half (only 45 percent) of the advertised "up to" speed. The worst offenders were resellers of BT's ADSL lines, with Orange dipping below 3Mbit on its 8Mbit lines and TalkTalk occasionally offering only 7.5Mbit to users paying for a 24Mbit connection, while Virgin's cable connectivity won out by sticking most loyally to its listed rating. What Ofcom proposes for the future is that all these service providers start offering Typical Speed Ranges that more accurately reflect the bandwidth a potential subscriber would be buying into -- a proposal that might actually have some teeth as the British Advertising Standards Authority is currently in the midst of a review specifically concerned with broadband advertising practices. Transparency in the way we're sold broadband? That'd make a welcome change!

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

The 2020 Engadget Holiday Gift Guide

The 2020 Engadget Holiday Gift Guide

View
'Marvel's Avengers' hasn't turned a profit yet

'Marvel's Avengers' hasn't turned a profit yet

View
The best TV deals we could find for Black Friday

The best TV deals we could find for Black Friday

View
'Star Wars Squadrons' next-gen update brings 4K, 120 FPS tweaks

'Star Wars Squadrons' next-gen update brings 4K, 120 FPS tweaks

View
Amazon Web Services outage is affecting major sites and apps

Amazon Web Services outage is affecting major sites and apps

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr