2012 Lamborghini Aventador LP700-4 gets Tegra-powered multi-function displays (video)

Lamborghini supercars have traditionally never been known as sophisticated beasts, bullish logo proof positive of that, but that's all changed since the company fell in under the Volkswagen Group banner. The company's newly unveiled Aventador LP700-4 supercar has more tech than any Lambo before, much of it scattered about the decidedly fighter-inspired interior layout that borrows a few elements from the Audi stable. Most interesting is the MMI infotainment system, which has been given some tweaks but clearly hasn't fallen far from its parent's Tegra-powered tree. All the dials and visuals on the car are rendered on LCDs, as can be seen in the video below, along with 3D maps for navigation and a suite of customization menus controlled either by the familiar MMI jog dial in the middle or by a stalk on the steering wheel. Of course, with a brand new, 691HP V-12 tucked in the back we're thinking owners will have things more important than render quality on their minds, but those of us who can't afford the expected $350,000+ price tag will have to simply entertain ourselves by saying "Aventador" over and over again. Aventador. Aventador. Aventador...