Fossil Meta Watch shows you where you can put your fifth screen

When he first showed off the original iPad, Steve Jobs talked up the "fourth screen." But is four really enough? We mean, really? Could the fifth screen really have been on our wrists all along? Sure, we've seen plenty fall flat with smartwatches, including big names like Microsoft and Sony Ericsson, but that hasn't stopped companies from trying. The Meta Watch certainly isn't Fossil's first connected wristwatch -- nor is it the first watch SDK -- but it does have a lot going for it, including a thumbs up from HP. The two models are built on Texas Instruments' CC2560 Bluetooth platform, which allow them to receive push notifications from smartphones and tablets, so you can read e-mail, tweets, or Facebook updates -- assuming the right developers get onboard. And since none of the apps actually live on the watches, they get solid battery life -- seven full days on a charge, according to the company. You can pre-order the watches now, or wait until they officially go on sale in July for $200 a pop -- make sure to set a reminder on your nano. Press release after the break.

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Meta WatchTM offers developers freedom to start their own wrist revolution

Richardson, TX, May 3, 2011 - Meta WatchTM is proud to announce a wearable development system that enables rapid development of 'connected-watch' applications. With Meta Watch, developers can quickly and easily extend the interfaces of devices and applications to the wrist. The Meta Watch platforms utilize embedded Bluetooth® technology to connect to smartphones, tablets and other electronics devices. The Meta Watch SDK/API makes it easy for the watch to display information from mobile applications or Internet services. For complete information, visit

Meta Watch platforms are available in analog digital or digital versions, and include: a 3 ATM water resistant stainless steel case; leather strap; mineral glass crystal; vibrating motor; three-axis accelerometer, and ambient light sensor. Optimized for low-power operation, both watch platforms are based on the MSP430TM ultra-low-power microcontroller and CC2560 Bluetooth host controller interface solution from Texas Instruments Incorporated (TI).

"Meta Watch makes our everyday mobile experience much better by enabling us to view important mobile notifications at the right time with virtually no effort", said Bill Geiser, Vice President Watch Technology, Fossil. "Of course, you can get this information today, but it requires many different steps. Meta Watch simply makes it more convenient and, in the process, it opens the door to new partnerships like we have with TI and a growing network of development partners."

"TI welcomes the opportunity to work with the Meta Watch team on creating a new channel for the community, and to helping developers push the watch's capabilities to the next level," said Eran Sandhaus, Director of marketing, wireless connectivity solutions, TI. "TI's MSP430 ultra-low-power microcontroller and CC2560 Bluetooth host controller interface provide a solid foundation for the next- generation, connected devices based on the Meta Watch's sleek form factor. We look forward to seeing the Meta Watch community flourish with ideas for wearable technology that will spark new consumer experiences for years to come."