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Potential Hulu deal with Disney increases ads, value to prospective buyers

Richard Lawler, @Rjcc
June 24, 2011
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Now that Hulu's owners have apparently decided the best thing to do is sell it to someone else, long arrangements for content are needed to bring the highest price. Bloomberg is reporting that after cutting a deal with Fox a few days ago Hulu has now tentatively reached a deal with another of its owners, Disney. While both arrangements could keep the TV shows flowing, they also reportedly include provisions to increase the number of ads shown on the service. That would also put it in position to reach a similar agreement with Comcast-owned NBCUniversal, because of the media giant's FCC promise to reach similar agreements as its competitors for online content. A change of ownership and including more ad breaks could turn off viewers, but really what else are they going to do, go back to watching Saturday Night Live on TV?

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