HP Play music syncing service hits beta, bring your USB cable

Hey, wouldn't it be great if you could sync your music collection across your HDD and all your mobile devices? Ahem, we know what you're thinking. Nevertheless, HP clearly feels the need to play a little catch-up. It's starting yet another connected music service, called HP Play, to cater specifically for owners of the TouchPad, Veer, and potentially other webOS devices like the Pre 3. The beta has just launched and by all measures it's an extremely basic affair -- like, iTunes 2001 basic: no OTA syncing, no cloud storage and no store. But this is just a beta, and if it ties into the HP music service that was rumored a few weeks ago then it could be the start of something more in keeping with air conditioning, clean drinking water and other modern expectations.