Latest in Advertising standards authority

Image credit:

UK's Advertising Standards Authority rules iPhone 4 is thinnest

Michael Grothaus, @michaelgrothaus
September 14, 2011
Share
Tweet
Share

Sponsored Links

Apple has gained another victory over Samsung, though this one has nothing to do with patents. The UK's Advertising Standards Authority has ruled that the iPhone 4 is indeed the thinnest smartphone in the country. Apple refers to the iPhone 4 as the "thinnest" smartphone in UK ads. That's something Samsung said was false advertising because their Galaxy S II smartphone is 8.71mm at its thinnest, while Apple's iPhone 4 is 9.3mm at it's thinnest.

However the ASA sided with Apple in the dispute, citing that though the Galaxy S II was indeed thinner than the iPhone at certain points of its body, the Galaxy S II has a hump near its base that measures 9.91mm thick. Both Apple and the ASA believe that a phone's thinness can only be judged by the thickest part of the device.

"Apple pointed out that the Galaxy S II had prominent bulges at the top of the device," the ASA said in its ruling on Wednesday. "Apple said consumers would not be interested in the thinnest part of the device, but in its overall measurements, as these would, for example, affect whether the device could fit into a pocket or purse."

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

Tesla's 1,100HP 'Plaid' Model S sport sedan will arrive in late 2021

Tesla's 1,100HP 'Plaid' Model S sport sedan will arrive in late 2021

View
Microsoft Teams will add breakout rooms and automated meeting recaps

Microsoft Teams will add breakout rooms and automated meeting recaps

View
Tesla lays out 'Battery Day' plans that lead to a $25,000 electric car

Tesla lays out 'Battery Day' plans that lead to a $25,000 electric car

View
The Apple Watch Series 6 is already discounted at Amazon

The Apple Watch Series 6 is already discounted at Amazon

View
MIT algorithm finds subtle connections between art pieces

MIT algorithm finds subtle connections between art pieces

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr