Sony's imaging wing has been on a roll lately, with the brilliant NEX-7 and equally impressive Alpha A77 DSLR simply blowing us away with brand new features and excellent image quality. But these $2,000 digital binoculars? Yeah, we're not so sure. We went hands-on with a pre-production sample of the 3D binocs, which replace the traditional optical finders with a pair of high-res LCD EVFs. But when you consider that high-end binoculars are a joy to use because of their excellent optical viewfinders, swapping in an electronic version puts the DEV-3 ($1,400) and DEV-5 ($2,000) in a completely new category -- if an excellent (and traditional) viewing experience is what you're after, these "cost-competitive" optics really won't hit the spot. Jump past the break for our impressions.